Ghanaian singer Black Sherif rejects £10K for a UK show as a fee for a performance at the Ghana Party in the Park show.
According to one of the organisers of the show, Akwaaba UK Group, Black Sherf’s camp rejected the performance for £10K.
He said that the “Kweku Traveller” hitmaker had said he would only mount the stage to perform if the money was increased from £10K to £50K.
According to the report, Black Sherif’s managers insisted that their artist was worth more than a paltry £10K (9 GHS 97,786) for a show in the UK, so it should be increased to £50K (GHS 489,387).
According to an anonymous source [a member of the Akwaaba UK group], the group proposed an amount of £10,000 (GHS 97,786) as Black Sherif's performance fee for the Ghana Party in the Park event. However, Blacko's team was demanding £50,000 (GHS 489,387). #DaybreakHitz pic.twitter.com/kgkUDDMmqu— Hitz 103.9 FM (@Hitz1039FM) July 20, 2022
Below are some of the reactions:
@ParkerJeremih wrote: Y’all Niqa dey move to “BLACKO” like him charge that money. He’s recognised globally and I think he’s worth that amount regardless of what y’all think. His team has put soo much in his career and you want them to charge £10,000 for a show.
@NANA_ASAP wrote: 50k for blacko His team is slacking Dat be y the boy is not getting gigs Sometimes we for no do this no album no international awards 1 hit nti u want to over charge promoters 50k is too much ahhh
@BrahBhim wrote: You See, this one later if you no get shows, you go dey blame promoters for bla bla!!!! Some of our A list Artists seff attimes they take less than that!! Because of Two hits you wan take 50K
@KwameStithces wrote: Masa pay am 50k…why is it too high? As man dey der dey hung nobody gv am platform he struggle wherever he dey now u wan pay am less nigga pay up n stop complaining…if you can’t go n hire some others wey go tk 2000 n things
We all clamour for Ghanaian artists to be paid well. We all accept that Ghanaian artists deserve much more than they are paid for shows. We all admit that the status quo of Nigerian artists being paid more than Ghanaian artists should stop.
However, we do need to admit that any artist who is charging an outrageous fee for their work deserves no support whatsoever. Black Sherif is a perfect example.
While his management might think they’re raising his value by charging huge, humongous fees for his shows, they need to realise that is not how relevance is bought. Ill-gotten, ill-spent.
Black Sherif needs three years, a world-class album, and a high level of consistency to quote that amount without any debate. For now, he needs to accept the fees that are just at his level. He still has a long way to go.